The Digital Marketing Blog

In a previous post of social nets and more in Argentina we mentioned Cadaminuto.com. I personally follow with lots of expectation its evolution and the news is that last weekend they changed their name to: Keegy (a name very ygeek).

It wasn’t easy to come out of prebeta, when they launched in December 2006 the blog Loogic was the first one to cover ir and controversial comments were generated, that with a lot of feedback from users, they made Cadaminuto evolve until it became Keegy.

What is Keegy?

As Andres Alterini mentions in Mybloglog, Keegy is a smart news aggregator and he says on his blog: and application that learns from the anonymous interaction of the users that generates the edition at each minute. Comparing to Digg or other clones it doesn’t ask the user what he likes or where he is from, but it analyses all the information that is registerd through a powerful algorithm based on tags.

The new version came also for English sources and now it groups news of the same topic the same way Google news does, in this way they avoid that if they talk about one source for example “Messi scored twice” it will group all the articles that about Messi scoring and will take less room of the screen benefiting the reader.

Focus on the common reader

I definitely believe that its creators focus on the user. A common user that does not subscribe to Digg , doesn’t know what Delicio.us is or thinks that is a site for cakes recipes, a user that doesn’t use reader RSS and never uploaded a vide to Youtube even tough they visit it every day. Algorithm does the job.

Algorithm does the job.
As a non common user I have in my exploring bar a shortcut to http://google.ar.keegy.com/ to be up to date with everything that is published about Google on different sources and I found many blogs and subscribed to them for linking them from Keegy (BTW since the change our blog doesn’t appear, I am going to clomplain).

Future

Jut coming out of prebeta and almost reaching 25.000 daily readers, some of  Keegy plans can be read at  Loogic posts. In the media we know that Thoof received a million dollar for its startup so we hope that even thought they are based in Argentina the can obtain the same o more thinking that the project has been a dream for a year and half a year of trial and error.

For now, not having the million, feed the algorithm and visit them more frequently.