45 minutes listening to Vinton Cerf at USUARIA in Buenos Aires

Herebia Publicado por Herebia
24 de September de 2007
En AMDIA, Digital Marketing, Events, Google, Gurus, Trends, research

Buenos Aires is happily getting used to receiving international Internet people, in this case today and on Tuesday USUARIA has a congress that brought us Vinton Cerf, that even it is not his first time here , it is the first time that his second last name is Google.

It is interesting to validate a [...]

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Digital Ventures => FOX

Arrieta Publicado por Arrieta
22 de July de 2007
En Digital Marketing, FIM, M&A, Trends

We have very good news and want to share them with you!

 After a long process where we explored many strategic opportunities, we have made a decision according to what we believe is the best option to develop the company into a global level and to extend the leadership that we already have in the region [...]

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Cadaminuto.com came out of prebeta and is now Keegy

Herebia Publicado por Herebia
3 de July de 2007
En Digital Marketing, Entrepreneurs, Trends, keegy, research, web 2.0

 
In a previous post of social nets and more in Argentina we mentioned Cadaminuto.com. I personally follow with lots of expectation its evolution and the news is that last weekend they changed their name to: Keegy (a name very ygeek).

It wasn’t easy to come out of prebeta, when they launched in December 2006 the [...]

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Multiple surprises while having breakfast with Mark Papia (MySpace)

San Francisco: Taking advantage of the trip to San Francisco to attend Ad-Tech SF, we coordinated a series of meetings with the main publishers and advertisers of the US West Coast. In this case with MySpace.
The purpose of the breakfast was to increase the business that we already have for more that a year, in [...]

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Behavioral Targeting to find US-Hispanics

US-Hispanic market is one of the fastest growing segments and whose purchase power today represents 8.5% of US total, and will reach 11% by 2010.
Taking into account that the Latin population represents 14% of the adult population of US  and that more than half (56%) of this growing segment is online, Internet comes as a [...]

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Online Advertising in Argentina, winds of change 2007

Herebia Publicado por Herebia
25 de April de 2007
En Digital Marketing, Online Advertising Investment, Trends

 

 
There is no doubt that the Internet in Argentina is changing and a lot in 2007. Google arrived, MSN gets stronger, new news sites are launched, social net are growing and sites with contents generated by users, adnetworks are back and stronger than ever, blog nets  are built, media centrals are building digital departments and [...]

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Text Link Ads (TLA) is dead?

I am  at ASK talks in www.ojocongreso.com and I’ve been listening to their representative talk about the risks in the indiscriminate links purchases, that is why I ask myself if in the short or medium term companies like TLA are in danger of disappearing. 

 An assistant thought that if linking is so important for SEO, [...]

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The avant-garde of tv over Internet p2p

Arrieta Publicado por Arrieta
21 de February de 2007
En Research Skype, Trends, Viral Videos, joost

 
The founders of Skype Niklas Zennstrom and Janus Friis, after proposing a disruptive model in the telephone field and after selling their company to e-Bay, are working in an also disruptive model to create a TV platform without a cable or satellite operator, via Internet.
Originally it was known as ‘The Venice Project’ (because the decision [...]

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YouTube is planning to share its income 50/50 with its users

Voltes Publicado por Voltes
31 de January de 2007
En Digital Marketing, Digital Marketing Tools, Trends

 
YouTube (the flourishing company acquired by Google in $1.65 billion) co-founder, announced last weekend at the World Economy Forum in Switzerland, that they are planning to share their income with users that generate content. The innovative proposal will consist of distributing 50% of the income generated per clicks at sponsored ads at the end of [...]

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Google is not paying in Brazil and generates room for other ad networks.

 
As it was confirmed by several webmasters and media (including Dirson ) ([1], [2], [3], [4]), Google has interrupted sending December checks to webmasters associated to the advertising program AdSense due to problems with Brazil authorities.
Keeping in mind what happened with Orkut doesn’t prepare the field; it will take a while until the situation is [...]

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