Search Engine Strategies Latino 2007 - Review First day
0 Comments
, Posted in Search Engine Marketing (SEM), — Search Engine Optimization (SEO), Digital Marketing, Congresses and events, SES Latino, Search Engine Positioning
On Monday June 18 I was at SES Latino 2007, at Intercontinental Hotel in Miami Florida. The event was very well organized: the booth coordination, breakfast, lunch and the excellent buffer that was offered after the end of the first day of the event, time that we took advantage for networking
There were more than 400 people at the opening talk that offered Gonzalo Alonso, General Manger of Google for Latin America
There was a mixed audience, companies from USA and Latin America focused on the Latin America market living in USA and in Latin America. There were also representative of micro startups and small and medium companies, mainly Latin. A very repeated comment was that this year there are more latin speakers from big companies, what affected positively the conference assistance, because the audience could feel what the speakers were explaining about their successful cases, what could be reflected or used in their own companies.
In reference to the presentations, panel format was used composed by several speakers and a coordinator. With this system we could enjoy the different point of views that were offered by the experts on different topics. Another thing to highlight was the content arrangement, the talks were divided in two rooms, one for SEM beginners and the second for people advanced in the subject.
I was present at two talks: the first oriented on how to develop a site with the accurate architecture to be visible to the eyes of search engines, where Francis Petty (former deremate.com and currently an on-line Marketing Manager at La Nacion) revealed some of his secrets when Optimizing a site.
-Francis Petty, Online Marketing Manager, LaNacion S.A.
-Barbara C. Coll, CEO, WebMama.com Inc.
And the second were they talked about Project management where they focused that SEM is not only making a sponsor link campaign. It was emphasized that the success of a search engine campaign is the combination of buying sponsors, having an optimized site and mainly having a multidisciplinary team that focus on each stage of the campaign, developing, optimizing and deeply analyzing what happens after the click.
Speakers
-Frank Watson, Head Search Marketing, FXCM
-Alexi Huntley, Anthropologist/Marketing Director, Naturegate
-Paul D. Saffery, Managing Director, SilverDisc Chile
-Martín Gallone, Marketing Manager for Argentina, MercadoLibre (a success)
