The Digital Marketing Blog

Tomy Lorsch just sent me this link to the PR Web, SMX and OME get together to organize event in Latam:

 http://partageznouvelles.com/releases/2007/8/prweb547796.htm
 Has anybody used the PR Web service? Do you recommend it?
I’ve been following it for quite a while but I haven’t tried it yet.
 

At inZearch I am suggesting to use iGoogle  and reading one of my feeds I arrived to a video from Matt Cuts uploaded into Viddler.

 An hour of Matt Cuts… one thing is to reed it but it is very different listening to it! SEOs of the World now you can enjoyed Matt on camera.

  Enjoy it!

On Monday June 18 I was at SES Latino 2007, at Intercontinental Hotel in Miami Florida. The event was very well organized: the booth coordination, breakfast, lunch and the excellent buffer that was offered after the end of the first day of the event, time that we took advantage for networking
There were more than 400 people at the opening talk that offered Gonzalo Alonso, General Manger of Google for Latin America
There was a mixed audience, companies from USA and Latin America focused on the Latin America market living in USA and in Latin America. There were also representative of  micro startups and small and medium companies, mainly Latin. A very repeated comment was that this year there are more latin speakers from big companies, what affected positively the conference assistance, because the audience could feel what the speakers were explaining about their successful cases, what could be reflected or used in their own companies. 
In reference to the presentations, panel format was used composed by several speakers and a coordinator. With this system we could enjoy the different point of views that were offered by the experts on different topics. Another thing to highlight was the content arrangement, the talks were divided in two rooms, one for SEM beginners and the second for people advanced in the subject.
I was present at two talks: the first oriented on how to develop a site with the accurate architecture to be visible to the eyes of search engines, where Francis Petty (former deremate.com and currently an on-line Marketing Manager at La Nacion) revealed some of his secrets when Optimizing a site.

-Francis Petty, Online Marketing Manager, LaNacion S.A.
-Barbara C. Coll, CEO, WebMama.com Inc.
And the second were they talked about Project management  where they focused that SEM is not only making a sponsor link campaign. It was emphasized that the success of a search engine campaign is the combination of buying sponsors, having an optimized site and mainly having a multidisciplinary team that focus on each stage of the campaign, developing, optimizing and deeply analyzing what happens after the click.

Speakers
-Frank Watson, Head Search Marketing, FXCM
-Alexi Huntley, Anthropologist/Marketing Director, Naturegate
-Paul D. Saffery, Managing Director, SilverDisc Chile
-Martín Gallone, Marketing Manager for Argentina, MercadoLibre (a success)

 

Mas Fotos

 

We announced it on a previous post when we did the study about Spain that the next one would be Mexico.

 Today and tomorrow we will be at SES Latino showing our booth, then a trip around Mexico and finally ADTECH Miami. Here is the newsletter…

 inZearch* introduces “Search Engine Marketing: 1st Study SEO MEXICO and its comparison with Argentina and the Spanish markets.

 Companies that invest the most on advertising do not use good marketing strategies for their websites.

  (Buenos Aires, June 18 2007) inZearch* / www.inzearch.com, Search Engine Marketing Agency leader in Latin America introduced its “1^st Investigation SEO MEXICO about the 50 companies that invest the most on advertising in the Mexican market”. The results show that the great amount destined to off line advertising was not accompanied by the appropriate marketing strategies on the Internet so their websites could move along the investment with good positioning.

 The study reflects the reason for the low performace and provides solutions and also shows a comparison with Argentina and Spain market reality.

 For the investigation purpose website of the 50 companies that invested the most on advertising during 2006 were analyzed. The results were significant:
 Most of the big companies do not take advantage of their websites.

 56% of the websites do not have an assigned title or use the same one for each of its pages.

 Only 8% have optimized titles that include some relevant keywords. There is a similar percentage for Argentina market, while in Spain the situation is a little better because 12% of the companies analysed have optimized titles.

 50% of the sites have less than 500 listed (or indexed) pages in Google. In this sense Spain is a little better with 45% and Argentina is in not so good position with 76% of sites with less than 500 indexed pages in Google.

 60% of the sites analyzed do not appear within the first 20 search results. In this topic, Mexican  companies that invested the most on offline advertising are the ones that reached a better performance, followed by Spain with 62% and Argentina with 77%.

 Another surprising data shows the gap between the investment and performance obtained: Most of the sites that were analysed do not have direct links from search engines, getting as a result not appearing on the first position of search engines.

 Talking about metatags presence. Mexico has the worst performance, because only 24% of the sites detect some presence. On the sites of the Spanish advertisers, metatags presence reach 36% of the sites, while Argentina has the best job in this aspect, with a presence of 38% of the analyzed sites.

 44% of the pages of Mexican companies that invested the most on advertising are present in DMOZ and Yahoo Directory, the two main Web directories.  Spain leads this field with 56% of the sites present in both directories and on the other extreme, Argentina has again the lowest performance with a presence of only 7%.

 68% of the sites of the 50 Mexican companies that invested the most on advertising has less that 50 inbound links and in Argentina the amount goes to 70% and in Spain that amount is lower: 38%

 Even though the results show that Mexican companies with a comprehension and usage of  Search Engine Marketing more rational than companies in Argentina and below the Spanish companies, there is still a long way to go. The companies must acquire a culture of considering their website search engine positioning as a priority item in their marketing policies and get rid of the habit of focusing only in the aesthetic issue. To rank on the first search engine positions, a company needs to optimize their web page.

 “Clearly if a website is not present on search engines for keywords representing their field, it is missing a great amount of business opportunities”, stated Emiliano Elias SEO Manager of the company.
 The study was done during May 2007 and was coordinated by Emiliano Elias, InZearch* SEO Manager / www.inzearch.com, seo@inzearch.com , 5411-4857-3388

 ITS PUBLICATION IS APPRECIATED

 DOWNLOAD STUDY HERE

 Article Study SEO Spain
Marcelo Berenstein
prensa @ inzearch.com
5411-4857-3440
 About inZearch*
inZearch* is the leader Search Engine Marketing Agency in Argentina. It is part of Digital Ventures group www.digitalventures.biz, an online marketing company based in Direct Response, focused in Latin-American market and the Hispanic market in United States, with offices in Buenos Aires, San Pablo and Mexico DF