The Digital Marketing Blog

Archive for the ‘M&A’ Category

Arrieta . Thu August 2007

Microsoft acquires its exchange by purchasing ADCN

0 Comments , Posted in Digital Marketing, Google, Yahoo, Behavioral Targeting, M&A, Exchanges

Among the vertical online businesses the Exchange have been the one that grew the most in the last 12 months and has become one of the biggest generators of online relevance.
The latest news is that Microsoft anounced the adquisition of ADeCN yesterday in a non revealed amount.

This transactions adds to a long list of positions taken where Yahoo leads (only this category) having RigthMedia, followed by Google with its DoubleClick Exchange and now MSX with ADeCN could launch its product in less than 2 years and obtained the critical part within the business at the moment.

This will make its founders very happy (Congrats Bill, Kathryn!) and also the people from Wunderloop who will have the last independent exchange in the market. , when it grows….

Arrieta . Sun July 2007

Digital Ventures => FOX

0 Comments , Posted in Trends, Digital Marketing, FIM, M&A

We have very good news and want to share them with you!

After a long process where we explored many strategic opportunities, we have made a decision according to what we believe is the best option to develop the company into a global level and to extend the leadership that we already have in the region to other fields and regions.

This is why I am proud to announce that Fox International Channels (FIC) has acquired Digital Ventures, parent company of Directa Network, Inzearch, Afiliados Hispanos and Performa Network.

Ruperto

Rupert Murdoch and his team have a clear vision of the power transition that the traditional media is going through towards the digital media, and coming from the person seating in the chair at News Corp is more significant. We are being part of this transformation on the way we consume and manage media. Now as Fox we will contribute from these latitudes to the media convergence and new generations with an interactive base.
As our press release states:

Directa Network, the largest online ad network in Latin America, and ClickDiario (recently acquired by FIC) will turn into “DirectaClick.FOX”, offering a reach of more than 40 million users and more than 7 billion monthly impressions. With offices in Buenos Aires, Mexico, Guatemala, San Pablo and Madrid, DirectaClick will rely on the wide range of Fox International Channels sales network in Miami, Santiago, Bogotá and other markets as well as on its own content network with 35 sites such as mundofox. Natgeo.tv, utilisima.com, canalfx.tv, (among others).

In addition the Search Engine Marketing & Optimization (SEM & SEO) company of the group will become InZearch.Fox.
The management team (Damián Voltes, Ariel Arrieta, Germán Herebia y Juan Carlos Göldy) will remain in their positions.This is a significant step forward that strengthens and enhances our leadership in the Spanish and Portuguese online markets.