The Digital Marketing Blog

Buenos Aires is happily getting used to receiving international Internet people, in this case today and on Tuesday USUARIA has a congress that brought us Vinton Cerf, that even it is not his first time here , it is the first time that his second last name is Google.

It is interesting to validate a lot of things  that many people form the Internet industry breath every day and it is really valid because the 300 people that were in that room in the Sheraton were mostly from the hard technology field and politics (see program most of the president candidates will be presenting on Tuesday)
 
Some info that I wrote down from the talk :
 Ellacoya has measured that 46% of the ip traffic is http, of that number 36% is streaming, 5% is audio and 20% is youtube!. Another 37% of the total ip traffic is from peer to peer. I found this study and it is very good.

 
 The London company Sandvine has similar status.

 The speed in which many users are surfing, and they increase every day, allows to download videos faster than the physical time let us see them.

 The fight that is arising among the big contents providers is to fight for the share of screen or widgets on the desktop.

The three challenges that Internet has: 1. Copyright, 2. complex objects that can only be read with a computer. 3. BIT ROT or to have future operative systems live together and software versions with documents created with past versions, does it sound familiar? I need to make clear that it is not an attack to MS but that it happens with all systems even with open source.
To keep up we have an AMDIA event in seven days.

 See you then.

 

On a previous post I have told you that during AMDIA 20^th anniversary there will be a three day congress with a very varied program of direct and interactive marketing specialists.
 A little more than a week from the event the last keynote speaker for the second day was confirmed: MYSPACE, that two months ago launched their Latin American Version, they will probably be speaking about social network

 Lets remember that MySpace is the first social network of the World, followed by Orkut (number 1 in Brazil), HI5 (first social network outside US) and Facebook (second in USA, growing almos three more times in the last 12 months and obtaining 50% of traffic of  MySpace).
 During the second day, the second edition of MKTG20.com will take place and it morning version we will have a great program with speakers form Second Life Brazil, MySpace Latin America, Yahoo, Google and MSN:
 In the case of Second Life Brazil and MySpace, it is the first time that they agents from those companies are presenting in Argentina.

 More information on the site of the event, www.directoaresultados.org.ar

 I hope I can write more before the event, I was missing for a couple of days due to happy reasons.

 
 See you there…
 

Among the vertical online businesses the Exchange have been the one that grew the most in the last 12 months and has become one of the biggest generators of online relevance.
 The latest news is that Microsoft anounced the adquisition of ADeCN yesterday in a non revealed amount.

 This transactions adds to a long list of positions taken where Yahoo leads (only this category) having RigthMedia, followed by Google with its DoubleClick Exchange  and now MSX with ADeCN could launch its product in less than 2 years and obtained the critical part within the business at the moment.

 This will make its founders very happy (Congrats Bill, Kathryn!) and also the people from Wunderloop who will have the last independent exchange in the market. , when it grows….

The trip to San Francisco as Ad-Tech sponsor has not  only been about work… as tourists we went to Googleplex thanks to Jorge Tapias who kindly received us and showed us that mini city that shelters at least 60% of more than 11,000 employees that belong to the company whose brand is the most valuable in the world.

 As soon as we got off the car we realized that it wouldn’t be hard to imagine ourselves working there. People riding bicycles, electric bikes… At the 45 building reception a girl seated in a massage chair called my attention while we registered ourselves in screen as visitors.

In an incredible sunny day Jorge invited us to have lunch in the main garden. When we entered the restaurant he told us that we could choose among a mix of different world cuisine: the typical American barbecue, Indian food, pizza, pasta, roasted meat, Mexican food, light salads, among others finishing with a drink of grass juice that tasted like grass!.

After lunch we took a walk around different buildings. A gym, a board from Kinderplex where it showed drawings from Google employees’ kids, a cafeteria with different shakes and grass juice, a reproduction of a dinosaur, a swimming pool, a parking lot with solar screen, a world map in a screen where you could see dots that indicated the search queries with different colours according to the language, Photos of the Burning Man Festival in the halls, a board with pictures of a fetishist programmer with some presidents and other world celebrities, some signs celebrating the fix week (week in which programmers dedicate to fix small details that are always loose), people walking their pets, etc.

 Anyway, a little bit of relaxing in the middle of this amazing event that is Ad-Tech that from today and until Thursday will be receiving around 10,000 people dedicated to online marketing.

 Something to note: you can breath a big concern about the environment in Googleplex, a simple example is that employees that decide to buy an ecological car, receive a subsidy form Google (good luck Toyota).

 More: 1515 pictures in  flickr

The star of this video is  Seth Godin, guru and big shot, he wrote Permission Marketing, ideavirus and so many other influential books. Besides Seth founded Yoyodyne, a direct and interactive marketing agency that was acquired by Yahoo in 1998. He is one of the main promoters of entrepreneurship and marketing 2.0 before it was called this way.
The video is a conference that he gave to Google’s employees in which they relate Google products to the concepts that are explained in his latest book “All Marketers are Liars”. He has a very particular oratory as always and explains everything very clearly.
It is subtitled and available to download into Ipod or PSP. (Thanks Google!)