Cannes awarded creativity on search engine marketing

Mariano de la Vega, jury of Cannes Lyons 2007 wrote us these lines:

 It is a  SEM  case from Poland that obtained a Bronce Lion in the category “Innovative Ideas� from Cyber.
 It is a goodwill campaign  from the Polish Center against AIDS  in collaboration with netSprint.pl a search engine that indexes more than 122.000.000 [...]

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Bathroom Interactivity?

A collaboration of Fernando Barbella:

 - Agency: Saatchi&Saatchi Frankfurt

- Client: Frankfurt Taxi Services
- Brief: to encourage people to take taxis going back home after a night of drinking in bars, instead of driving while intoxicated their own cars. 
- Solution: interactive screen connected to the toilet bolw in which the consumer can try to drive a car [...]

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AMI.cl changed the name to IAB Chile with a flawless event

Yesterday from 9am to 7pm in the Sheraton in Santiago the 3rd International Online Advertising Seminar took place, organized by Interactive Media Association (AMI), now renamed IAB.cl

 There were approximately 400 people that attended the conference from the excellent program that AMI prepared this year.

 Sponsors, congratulations to all news media.

 Unfortunately I was unable to attend [...]

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Cyber Lions Judge from Cannes: “Excellent among the best�

After our post on Friday, Mariano de la Vega sent us some words from Cannes (thanks Mariano!)

 I wouldn’t say that Argentina hasn’t obtained anything when it got two shortlists and both shortlist are the same idea played on two different ways (banner and viral video.

 Only great ideas reach the shortlist, but getting to an award, [...]

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Cannes Cyber Lions 2007 - Winners

You can see all winners here.

 Good for Spain for the two golds, one for Quieroverunfantasma that was mentioned on this blog and also three silvers for Brazil.

 Argentina? Very well thank you… we settle with Mariano de la Vega as a juror who anticipated that northen countries would receive a lot of awards.

I think that [...]

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Tulipán won IAB Argentina awards to online campaign creativity

Herebia Publicado por Herebia
15 de April de 2007
En Awards, Digital Creativity, Digital Marketing, IAB

The Agency Xaga, that  last January celebrated their 7th Anniversary and is led by Xavier Grant and Gaston Barcia, won the second edition foth the awards to the best campaign of the year given by IAB Argentina. The advertiser: Kopelco, owner of one of the most sold condom brand in Argentina, TULIPAN.

 As I told to [...]

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