The Digital Marketing Blog

Buenos Aires is happily getting used to receiving international Internet people, in this case today and on Tuesday USUARIA has a congress that brought us Vinton Cerf, that even it is not his first time here , it is the first time that his second last name is Google.

It is interesting to validate a lot of things  that many people form the Internet industry breath every day and it is really valid because the 300 people that were in that room in the Sheraton were mostly from the hard technology field and politics (see program most of the president candidates will be presenting on Tuesday)
 
Some info that I wrote down from the talk :
 Ellacoya has measured that 46% of the ip traffic is http, of that number 36% is streaming, 5% is audio and 20% is youtube!. Another 37% of the total ip traffic is from peer to peer. I found this study and it is very good.

 
 The London company Sandvine has similar status.

 The speed in which many users are surfing, and they increase every day, allows to download videos faster than the physical time let us see them.

 The fight that is arising among the big contents providers is to fight for the share of screen or widgets on the desktop.

The three challenges that Internet has: 1. Copyright, 2. complex objects that can only be read with a computer. 3. BIT ROT or to have future operative systems live together and software versions with documents created with past versions, does it sound familiar? I need to make clear that it is not an attack to MS but that it happens with all systems even with open source.
To keep up we have an AMDIA event in seven days.

 See you then.

 

On a previous post I have told you that during AMDIA 20^th anniversary there will be a three day congress with a very varied program of direct and interactive marketing specialists.
 A little more than a week from the event the last keynote speaker for the second day was confirmed: MYSPACE, that two months ago launched their Latin American Version, they will probably be speaking about social network

 Lets remember that MySpace is the first social network of the World, followed by Orkut (number 1 in Brazil), HI5 (first social network outside US) and Facebook (second in USA, growing almos three more times in the last 12 months and obtaining 50% of traffic of  MySpace).
 During the second day, the second edition of MKTG20.com will take place and it morning version we will have a great program with speakers form Second Life Brazil, MySpace Latin America, Yahoo, Google and MSN:
 In the case of Second Life Brazil and MySpace, it is the first time that they agents from those companies are presenting in Argentina.

 More information on the site of the event, www.directoaresultados.org.ar

 I hope I can write more before the event, I was missing for a couple of days due to happy reasons.

 
 See you there…
 

We won’t be resting this week and additional to the CACE event there will be a breakfast organized by the digital chapter of AMDIA about an already talked about topic: BEHAVIORAL TARGETING.

The speaker will be the world’s top advertiser and Latin America top advertiser together with Directa Network.

Speakers:
 David Waage, IAC Interactive.
Daniel Rabinovich, Software Development Director, Mercadolibre.
Luciana Seclén, COO Directa Network.
 More info:
 The event will take place at UP on Thursday May 17th from 9am to 11am, Larrea 1079 , 2^nd Floor
 AMDIA Members Free, other AR$50
Register at 4373-3030 or at emarketing at amdia.org.ar
See you there…

AMDIA offers a breakfast that will allow people related to product and services consumption to think about the opportunities and necessary actions to obtain a result in a market moving constantly.

 In the Digital Chapter of AMDIA we are developing a new series of breakfasts intended to spread Interactive Marketing practices, in this case a new market research, in an exclusive presentation before the official publication.

 Next Thursday in the auditorium kindly offered by UP, we will have the pleasure of introducing

 This presentation contains the results recently published in the Internet Book of Argentina 2006, which was made in third consecutive year by D’Alessio IROL and Clarín.com as well as different researches carried out by D’Alessio IROL in the last months.

 The Argentina Internet user map – The answers to the 10 key questions

 ·         How many and who are they today?
·         What is the Internet user like?
·         What do they use it for?
·         How does it enter the house?
·         What is happening with the Internet and young people?
·         And where is the woman?
·         Competition or complement of other media?
·         How is Internet integrated to the buying process?
·         Which are the barriers to lift their fears and learning?
·         Where is it going forward to?
The speaker of this breakfast will be Lic. Nora D’Alessio
 » She has been Vice President of D’Alessio IROL e Irolamericas (www.dalessio.com.ar ) since 1981 with 30 years of continuous work on market research and Marketing Consulting and Communication in Latin Americas as well as in the Hispanic Market in the US, currently doing work in all Spanish, Portuguese and English speaking countries of America.

 » Her company has obtained ISO 9001:2000 certification, being one of the few firms of market research that has been able to comply with the strict requirement to obtain that quality certification in its field around the world and the first one to certificate online surveys.

 As always this breakfast is free for AMDIA Members and it is only $50 for non-members.