Bathroom Interactivity?
Publicado por Arrieta4 de September de 2007
En Cannes, Cases, Digital Creativity, Digital Marketing, Direct Marketing, Viral Marketing, Viral Marketing Concepts
A collaboration of Fernando Barbella:
- Agency: Saatchi&Saatchi Frankfurt
- Client: Frankfurt Taxi Services
- Brief: to encourage people to take taxis going back home after a night of drinking in bars, instead of driving while intoxicated their own cars.
- Solution: interactive screen connected to the toilet bolw in which the consumer can try to drive a car with their piss…
Go and see the video and the full case!
Thanks Fer!
