Arrieta . Tue September 2007
Posted in Viral Marketing, Cases, Digital Marketing, Direct Marketing, Viral Marketing Concepts, Digital Creativity, Cannes
A collaboration of Fernando Barbella:
- Agency: Saatchi&Saatchi Frankfurt
- Client: Frankfurt Taxi Services
- Brief: to encourage people to take taxis going back home after a night of drinking in bars, instead of driving while intoxicated their own cars.
- Solution: interactive screen connected to the toilet bolw in which the consumer can try to drive a car with their piss…
Go and see the video and the full case!
http://www.piss-screen.de/

Thanks Fer!
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