Microsoft acquires its exchange by purchasing ADCN
Posted in Digital Marketing, Google, Yahoo, Behavioral Targeting, M&A, Exchanges
Among the vertical online businesses the Exchange have been the one that grew the most in the last 12 months and has become one of the biggest generators of online relevance.
The latest news is that Microsoft anounced the adquisition of ADeCN yesterday in a non revealed amount.
This transactions adds to a long list of positions taken where Yahoo leads (only this category) having RigthMedia, followed by Google with its DoubleClick Exchange and now MSX with ADeCN could launch its product in less than 2 years and obtained the critical part within the business at the moment.
This will make its founders very happy (Congrats Bill, Kathryn!) and also the people from Wunderloop who will have the last independent exchange in the market. , when it grows….
