In an event of  CAA that started with Cyclelogic, an intro to mobile marketing was presented, some stats:

 Argentina

 37 million of mobile phones

 39% high NSE, 35% medium NSE, 26% low NSE

 37 pesos average ticket (12 dollars)

85% prepaid users
 20% of the market is sophisticated mobile phones

 Penetration in LATAM 60% of the population

 In Europe 65% of billing comes from services that are not voice

 More info in another post, I’m going to the coffee break and I leave you with a ppt with stats from abroad via Slideshare…