Mercadolibre IPO, looking to make 100 million dollars

Herebia Publicado por Herebia
23 de May de 2007
En Digital Marketing

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I read in Reuters that on Friday the rumours are confirmed about Mercadolibre going public.
They launched around 1999 and after several financial rounds in the bubble time and an amazing growth, including the purchase of the main competitor in the whole region except Argentina and Chile (La Nacion bought Deremate.com in those countries), finally this year will happen what happended in 2000 with Patagon, Starmedi and Elsitio.


It’s worth mentioning that Mercadolibre is the top advertiser in the region. Besides it has the biggest system of affiliates Mercadosocios  and was the firts e-commerce site to massive use behavioural targeting with Smartad. Its advertising presence compites with the unsold inventory of the region with Google adnetworks and adsense.

The symbol they will use will be MELI and they want to get 100 million bucks.


We will start making the line to buy

It will probable be the news of the week.

 

 

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