AMDIA offers a breakfast that will allow people related to product and services consumption to think about the opportunities and necessary actions to obtain a result in a market moving constantly.

 In the Digital Chapter of AMDIA we are developing a new series of breakfasts intended to spread Interactive Marketing practices, in this case a new market research, in an exclusive presentation before the official publication.

 Next Thursday in the auditorium kindly offered by UP, we will have the pleasure of introducing

 This presentation contains the results recently published in the Internet Book of Argentina 2006, which was made in third consecutive year by D’Alessio IROL and Clarín.com as well as different researches carried out by D’Alessio IROL in the last months.

 The Argentina Internet user map – The answers to the 10 key questions

 ·         How many and who are they today?
·         What is the Internet user like?
·         What do they use it for?
·         How does it enter the house?
·         What is happening with the Internet and young people?
·         And where is the woman?
·         Competition or complement of other media?
·         How is Internet integrated to the buying process?
·         Which are the barriers to lift their fears and learning?
·         Where is it going forward to?
The speaker of this breakfast will be Lic. Nora D’Alessio
 » She has been Vice President of D’Alessio IROL e Irolamericas (www.dalessio.com.ar ) since 1981 with 30 years of continuous work on market research and Marketing Consulting and Communication in Latin Americas as well as in the Hispanic Market in the US, currently doing work in all Spanish, Portuguese and English speaking countries of America.

 » Her company has obtained ISO 9001:2000 certification, being one of the few firms of market research that has been able to comply with the strict requirement to obtain that quality certification in its field around the world and the first one to certificate online surveys.

 As always this breakfast is free for AMDIA Members and it is only $50 for non-members.