The Digital Marketing Blog

The Agency Xaga, that  last January celebrated their 7th Anniversary and is led by Xavier Grant and Gaston Barcia, won the second edition foth the awards to the best campaign of the year given by IAB Argentina. The advertiser: Kopelco, owner of one of the most sold condom brand in Argentina, TULIPAN.

 As I told to Gaston last October, “with this one you will receive a lot of awards” and that award adds to the gold obtained in Diente06 and the final of OJO de Iberoamérica Interactivo.

 As I told you in a previous post, there were more than 100 pieces and this year jury, besides the 70 members of IAB, there were renowned people of the online creativity. The awards were given at  Radioset (thank you Laura of CIE!) in front of an audience close to 100 people and shows the growth of the Internet advertising Industry in Argentina and the maturity of the interactive creativity.

 Even though we are far from our Brazilian counterparts, which is reflected in the registration for  Cyberlions de Cannes (which this year represents Argentina in the jury Mariano De la Vega) and the historic award received, the Argentina creative people are looking forward to  advertisers investing more on the interactive fields. There are plenty of ideas and way to execute them.

 More:

 All winners
 Pictures
 

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This entry was posted on Sunday, April 15th, 2007 at 6:29 pm and is filed under Digital Marketing, IAB, Digital Creativity, Awards. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.