Next Thursday April 19th in the morning, at the Telecom Building Auditorium in Puerto Madero, will take place a Search Engine marketing workshop organized bye the Cámara Argentina de Anunciantes.

 The program will be very educative with all participants of the business, the medias Yahoo and Google and SEM y SEO agencies such as inZearch and of course all the advertisers.

 It is interesting to note that all the cases belong to known brands looking for different objectives beyond selling. Still a lot of brands of massive product do not dare to search engine marketing because they think that they don’t need it because they don’t sell online, like e-commerce site do basing big part of their marketing strategy on sponsored links in search engines.

 I remember last year a case presented at AMDIA by one of the Coca Cola brands who showed  that how with a 20% of the budget you can obtain 50% if the visits coming from an online campaign.

 We still need to solve the problem of branding, due to sponsored links not being able to  show graphic banners, the reality is that since several years ago Google, Adsense and Yahoo Publishing Network have been allowing the use of graphic banners and even better since last year video ads.

 We hope that the arrival of Google to Argentina next week, will help as a communication channel of this type of tools advantages, up to now the unknown side of the search engine marketing big advertisers. We also hope that this coming workshops helps to do that as well.

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