Directa Networks video in YouTube went over the million views in three months after launching and it is one of the most viewed video in its category.

This was born as an experiment about what we could do with this new media and to explore other viral marketing options. Right now it went over the boldest expectations that we could have, being even linked from Japanese sites.

It is very clear that it is very complicated to forecast what will happen, who will be the target receiving the material, its impact and the public response, but on the other hand: How much are 1,000,000 spectators in an 8-minute spot (not 30 seconds) on open television?