After two intense days at Ad-Tech Paris (ww.ad-techparis.com) I went out to for some fresh air by the streets of Paris and I was really surprised about 3 things:

1)     The city architecture. Really astonishing

2)     With an ad of Free.fr

A triple-play service that with only 29 euros monthly they offer Broad Band Internet 28M down/1 Mbup plus 200 channels of cable TV plus unlimited local and international phone call to 49 countries. An all that with a set-top-box. Unbelievable! 
 

 3) With several billboards that were mobile interactive.
The billboards have in the bottom a little sign that persuaded people to connect the cell phone Bluetooth and in this way they could download wallpapers and ringtones of the brand in the ad.
 In reference to the Ad Tech event in Paris, it was very good given that it was their first French edition, but it is missing a lot compared to the other Ad Techs in NY, SF or London.

 The industry is much more developed than in the Latin American countries, but far behind compared to UK, Germany, USA or Canada (this last one with French speaking people).

 Another interesting piece of information, is that in the french stock market there are several online advertising companies, including Antevenio, a Spanish Company.

 That’s all for now form France
Au revoir