Traffic is a unique event on its style that groups a specific audience in a vertical industry as the interactive one that is called domainers or direct navigation.

This event takes place in Las Vegas (west version) and principally attracts domain and company owners that were developed around this third millennium real state. Among the companies that offer services there area cde parking companies, scrow, domain auction, adnetworks, etc.It is a pretty exclusive event that was sold out (I can estimate 500 people) weeks in advance and the cost was about $200 just to enrol and some more money to stay at the hotel where it takes place.The event started on Monday with a networking cocktail.
 Without a doubt the best thing about traffic is networking generated because being so few qualified people there are a lot of opportunities to interact with the assisting crowd. Not only on the speed dating days where compared to last year we had to go on stage and make a 2 minutes speech, but also in daily cocktails, breakfasts, lunches and dinners.

 About the conferences, the best one was the one offered bye John Reese (CEO and founder of income. Com) who became famous by creating “million dollar day� where he could concentrate one day sales for 1MUSD. He is also a very important domain owner with more than 35000 domains.com

 Basically what I am trying to explain is that domainers had to work to generate more revenues focusing on values generation for the surfer through content, offers, creating portals instead of collectioning parked domains. The were forced to transform from Money makers to businessmen.

 Another conference that was interesting was the one confronting Madision Avenue position represented by an agency panel and an audience that wanted branding advertisers to buy their services or properties. The people who were at the previous one in Miami said that nothing progressed and it was almost a repetitions of reasons and fixed positions that weren’t very approachable and with a few successful cases.

 Another strong point of the vent was where I am right now writing with my UMPC, which is the live domain auction sotheby’s style. Right now they are auctioning 314 domains valued between $500 and $100,000 with some without any bid (like clitoris.us or items.us) and some like televisioshow.com with a bid of  $45,000 or casinos.mobi on $52,000, fox.net on $19,000, musicvideos.mobi on $16,500 or behappy.com on $11,000 or realstate.mobi on $85,000.

The strongest bid should have been porn.com that according to rumours it generated between 2 and 4kUSD daily. The bidding went up to 7MM but ended up on its owner’s hands and “Scot� who was the other one pushing the bid stopped doing it. I guess that with some luck the operation will be closed privately for a lot less. This make me think about self rumours like the one generated by Christian Chena about selling juegos.com for 10MM…but that is another story.
Alter the bid there is a gala dinner and another networking party.
 Tomorrow will be very quiet with consulting disks and a little bit more of networking to close the event at noon.

 The interesting thing about this industry is to see how fast is growing and how the development of it attracts all type of roles (investors, intermediaries, lawyers, etc) and the ones that really obtain the repayment are the ones that can get out of the business earning more than what they invested, where this stage is uncertain for  those who are immerse in this industry (with good perspectives but without certainty).