Investment in search engines has been the Internet advertising tool of industrywith the highest growth in the last three years. It is enough to say that in some countries it represents 58% of the Internet advertising income or that more than 11.2 million of users in Argentina use search engines as the main source when looking for information about services and products. This shows that this is the ideal media to generate brand awareness, purchase intention and final purchase, it means that it covers all marketing stages.

¿What is it?
Search Engine Marketing (SEM) is a group of digital marketing solutions focused on increasing the visibility and exposure of a site over the Internet. The main objective is to increase the qualified traffic to that particular site and increase its sales.To reach this objective two different tools are used:The way it works is very simple: The user types the keyword in the search engine (the product or service that they need). Once the search is done, your text ad will appear at the top or to the right of the organic search results. This allows advertised companies to reach the user at the right time when he is looking for your products or services. And the most important thing: you pay per click.
Visits generated through SEM are the most qualified because it is about hunt mode users, when the user itself looks for information related to those products and services.This pay per results scheme makes it the only one who allows to measure  the ROI letting optimize new clients acquisition costs. Search Engine Optimization (SEO):

SEO service consist in a deep analysis of your web page and suggesting the changes needed to obtain a better position at search results on the main search engines such as Google, Yahoo and MSN.

This way we can make your site search engine “friendly� and visible, what generates big benefits for your business. A good successful SEM strategy  is made by a mix that includes Sponsor Results Campaign and SEO, so your company can position at the top places on search results until SEO results star to show. Once it is positioned at the natural results plus a sponsor results campaign you can reach your target audience through two ways and balance the bad positioning of your site related to certain keywords.