OME and Ojobuscador 2007
Posted in Search Engine Marketing (SEM), — Search Engine Optimization (SEO), Digital Marketing, Congresses and events
This year inZearch will be present at Ojobuscador 2007, the second edition of the congress specialized in search engine marketing that is organized among others by Tomy, an Argentinean living in Madrid, who I met last month at OME (Online Marketing España), where Digital Ventures was present as a sponsor and where Damian Voltes participated as a speaker on the first day.
The topics were really promising, there were two days and more than 30 speakers, among them Ismael El Qudsi from MSN, who AMDIA invited to Buenos Aires the last October for the first edition of MKTG2.0.
My impression at OME was that in the level of search marketing we don’t have anything to envy them in the sense of knowledge of the tools and best practices but we do have to envy the level of average investment. A big client invests an average of 50.000 euros monthly on search engines, being the leaders advertisers from the tourist industry, electronic commerce and classified ads online.
Beside the huge distance between us, the comparison is to confront the online advertising investment from Spain and the amount of users vs. for example Argentina. 270 million of euros with 16 million of users connected in Spain vs. 15 million of dollars according to IAB with 12 million of users in Argentina.
Next week I will write about the local version of this event that will be taking place probably next September.
