Compete.com and Alexa to measure the audience on Internet
Posted in Digital Marketing Tools, Digital Marketing, research
The other day, researching for a talk on audience measuring that Inzearch will offer at the Advertisers Chamber of Argentina, Mariano told me about a new tool to measure audience that is being used in the United States: compete.com.
Even though Alexa improved recently the public information according to each country and the percentage of visits per country, Compete has all the advantages in the USA because Alexa toolbar can not be used with the new iexplorer.
Honestly I haven’t tried it because I use Safari and Firefox. In Latin America personally, Alexa is one of my favourite although is not exactly precise, it is good enough to get an idea of a site traffic and since a few months ago we can compare up to 5 sites at the same time. Another report that changed is the reach one. Nowadays they show a percentage over the total amount of audience per each million of Internet users, which was the hardest one to calculate. I invite you to try Compete and let me know what you think about it, I believe that in the mid term if the tool prospers, we are going to use it much more in Latin America, right now it gives us a sign of how many visits and how popular are the Latin sites in the United States.
