YouTube is planning to share its income 50/50 with its users
Posted in Digital Marketing Tools, Trends, Digital Marketing
YouTube (the flourishing company acquired by Google in $1.65 billion) co-founder, announced last weekend at the World Economy Forum in Switzerland, that they are planning to share their income with users that generate content. The innovative proposal will consist of distributing 50% of the income generated per clicks at sponsored ads at the end of each video that users upload to YouTube.
I imagine that after this initiative of YouTube, we’ll see numerous projects spring with disruptive models where the media shares its income with content generators, the way it is successfully happening in the mobile industry where the authors or content generators receive a part of the millionaire industry pie.
