The Digital Marketing Blog

Search Engine Marketing campaigns can be implemented with several objectives. At the first developing stage of SEM search results (generating Leads, sells, downloads, etc) were the key objective expected from the usage of this tool, after some advertisers, agencies and media growth (contextual network development such as Adsense) the goals to reach broadened to branding and traffic generating at very low cost.

In this post we break down how SUBI TU FOTO increased its sales using SEM as part of their media mix.Subitufoto.com  is the leader site on services, tools and contents related to photography in Argentina. Currently, is the main service and digital pictures developing, offering the user a variety of alternatives of delivery spots and payment methods.

The Challenge
The main objective given by Subitufoto.com to inZearch was generating Leads in their site and increasing on-line sales at the possible lowest acquisition cost.
The strategy developed by inZearch* consisted in increasing the qualified traffic to the site of Subitufoto.com through Sponsor results in Google Search Engine and by doing this guarantee that everybody interested in developing their pictures online would reach the site.

Tactics 

• Analyzing y developing keywords highly related to the site services of “photographs developing” and different text ads
  
• Creating numerous and different text ads
  
• Constant Optimization and reformulating of keywords and ads
  
• Analyzing CTR and ads conversion/positioning

Results

 After a long trial of keywords, ads and optimization from the development team at InZearch we could meet the goal set out by Subitufoto.com

Achieved goals:

• Generating more that 50,000 qualified contacts (potential clients)
  
• Increasing the number of online transactions month to month
  
• • • Subscription percentage 3%
      
    • Sales percentage 5%
      
    • Purchase per client: 1,5
      

Reducing the cost per contact and acquisition 60% since the beginning of the campaign

“inZearch* allowed us to be at the moment when potential clients were looking for our services” states Sebastián Tamaña, Chief of Retail Services. 

In following editions we’ll discover how other companies use SEM for different organizational and commercial objectives.
 
BYE
 

This entry was posted on Wednesday, January 31st, 2007 at 4:12 pm and is filed under Search Engine Marketing (SEM), Case InZearch*, Digital Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.