CTI has recently launched a TV commercial called “El tema del Verano� (The hit of the summer) that has become an excellent case of viral marketing.

Surfing through YouTube I found more than 30 homemade versions imitating the commercial “numa numa� style.

 

There is no doubt that in 2006 the web has become a powerful media where small contributions of millions of people participate and interact with the brands. Time Magazine, dedicate its cover to this subject: Time’s Person of the Year: You