The Viral Video of the Summer: Vamos que te clavo la sombrilla (Come on, I’ll dig the umbrella for you)
Posted in Digital Marketing Tools, Viral Marketing, Viral Videos, Cases, Digital Marketing, Viral Marketing Concepts, Experience Brands
CTI has recently launched a TV commercial called “El tema del Verano” (The hit of the summer) that has become an excellent case of viral marketing.
Surfing through YouTube I found more than 30 homemade versions imitating the commercial “numa numa” style.
There is no doubt that in 2006 the web has become a powerful media where small contributions of millions of people participate and interact with the brands. Time Magazine, dedicate its cover to this subject: Time’s Person of the Year: You
