The end of the year is a moment for making reviews and retrospection. If we take a look to 2006 and we focus on what was important during this year on viral marketing, without a doubt we have to say that the impact made by YouTube is one the most relevant facts.

YouTube named by the Times as the best invention of this year, became the media to chanel million of home, semi-professional and professional  videos competing for people´s attention. If you want to watch videos 24 hours without repeating, you could spend 38 years watching YouTube without repeating a video. Just a few become relevant to million  of users. This is why is very important to understand what the audience wants to watch.YouTube is not the ideal media to advertise any product, but it is a trial lab much more real than many marketing research in which are based a lot of decisions according to what is happening to people.In the middle of year end reviews AdAge magazine listed the 10 top YouTube videos that you must see.

1 OK Go 

2 Diet Coke and Mentos

3 The LonelyGirl15 series 

4 Bank of America

5 Faith Hill loses to Carrie Underwood at the Country Music Awards  

6 Clay Aiken puts his hand over Kelly Ripa’s mouth  

7 Natalie Portman’s gangsta rap

8 Smirnoff’s