Casa Bloody Mary increases on-line booking with Sponsored links

www.casabloodymary.com and old Tudor style building recycled into a small hotel for national and foreign tourists and business people, which has 5 bedrooms, personal customer service and tourist information. It is located in Las Cañitas neighbourhood (Buenos Aires) and La Imprenta neighbourhood.

Room cost is between USD $ 35 y USD $ 80.The Challenge The objective of the campaign was to ensure that anybody who was interested in coming to Buenos Aires would know the hotel services and would have access to making consultation and booking through the site casabloodymary.com

The Strategy a)Increasing qualified traffic to the site casabloodymary.com through a Sponsored Link campaign in search engines like Google and Yahoo!
Coverage: five countries: Argentina, England, Australia, Spain and USA; languages: Spanish/English

b) Developing keywords, ads and constant optimization of the campaign to obtain the best contact quality at the lowest cost (Cost-benefit), for which we use two conversion codes: one for contacts (Potential clients code) and another one for users that were booking through the site (Purchase/Sale code).

Results

More than 650 transactions were made (consulting forms + online booking) in a three-month period with a client conversion rate of 8.50% and with excellent conversion costs.

Fernando Pisano, Bloody Mary directors stated “Due to the big flow of contacts generated through the Search Engine marketing campaign, we could complete all the vacancies we had for several months. inZearch* allowed us to be at the right place where potential clients were looking for our service.� One of the great advantages of advertising in search engines is that they were working under a cost per click model; I mean we only paid when a search user that was looking for Hotels in Buenos Aires clicked in our ad.Demo http://www.inzearch.com/resultados/demo.shtml