Six reasons why search engines ignore your website
Posted in — Search Engine Optimization (SEO)
Is your website still not appearing in search results? There are several reasons why search engines could ignore your website.
1- Is the content of your website visible to the eyes of search engines?
Search engines use complex programs to read web pages. A webpage that is visually attractive for a user may not be for a robot. It could even be the complete opposite… invisible.
If your website is visually attractive but insignificant for search engines it won’t be possible to rank higher in search engine results, regardless of how interesting or reliable the content of the website could be.
In general search engines robots can not see the content inside the images (GIF, PNG, JPG, etc.), Flash objects, JavaScript and multimedia formats.
2- Verify if search engines can find your page
If your browser is based in JavaScript, there are no chances that the robots could find the internal pages of your website. Most of the search engines don’t read links that are made in JavaScript and many others don’t read links in the images.
3- Verify that your server doesn’t cause problems
It is very important to choose a hosting that can offer the necessary service according to the website needs. If the server fails when the robots are trying to enter the site, it won’t be able to index the pages.
Some Hosting companies change their clients’ web pages when it is a robot who tries to enter them. In this way they can insert links for their own benefit in the client webpage. Other companies simply show an error page (404) when a robot tries to enter. By doing this they save an important amount of bandwidth and the processing capacity of the servers.
4- Verify that the content of your webpage is relevant to search engines
When creating the content of your webpage it is important to do it “search engine ready”, what I mean is that it has to be friendly and relevant to search engines, without neglecting the users.
It is not only important that the content is found but that the robots can understand about the subject that the page refers to.
If you use the number and quality of keywords in the title, in the metatags and in the body of the page, the page won’t be so important.
Pages that are very important can only rank high in the search results.
5- Verify if your website has the correct in-bound links
Some webmasters still believe that search engines are going to show their websites in the search results, by just filling out the form submit your site in the search engines. It is not like this.
Links are like votes. The more links you have in external sites pointing at your page the more votes you get, therefore your site is more important.
Something to consider: the number is not only important but the quality too
6- Verify that your site doesn’t use SPAM techniques
Just a simple SPAM technique can ruin all the SEO work. If you hide table cells stuffed with keywords or use other SPAM techniques (known as Black Hat), search engines will probably eliminate you from their index and you will never appear in a search engines result, regardless of the content quality.
Using a white text over a white background or other type of techniques is interpreted as SPAM and should be immediately eliminated.
Completing a search engine submit form is not enough to obtain a high rank in them.
Göldy
