Our Learning Process

 As the “Argentinean philosopher� Carlitos Bala used to say, you show movement by going, so Let’s Go!
This is our humble contribution to viral marketing. The best way to learn is by doing, measuring, testing, correcting and trying again.Our try outs start with the following:

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Viral MKTG: Let’s learn what people watch and what they recommend:

The end of the year is a moment for making reviews and retrospection. If we take a look to 2006 and we focus on what was important during this year on viral marketing, without a doubt we have to say that the impact made by YouTube is one the most relevant facts.
YouTube named by the [...]

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Juegos.com was sold in $10 million dollars

Voltes Publicado por Voltes
26 de December de 2006
En Cases, Digital Marketing, Domains, Entrepreneurs

According to a post in his blog,  Christian Chena (29), king of Latin-American domains and a born entrepreneur, sold his domain Juegos.com, his biggest treasure in $10 million dollars to a European gaming company, making this the largest transaction registered for a domain in Spanish.
 Christian decided to sell his domain after a scary episode, when he [...]

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Direct Marketing Advertisers are the one who invest the most online

Voltes Publicado por Voltes
26 de December de 2006
En Digital Marketing, Direct Marketing, Trends, research

According to a study on major online advertising investors in United States (Top 50 Advertisers by Media Value in October, 2006)  carried out by TNS Media Intelligence, we can see a clear online advertising market reality: the leaders and the one who make cash flow in this industry are “direct response� or “direct marketing� advertisers [...]

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Experiences- Building a brand

Brand is a combination of perceptions that people have about a product/service/company. These perceptions don’t mean having consumed the product. Even a person who have never driven a BMW, perceives “the pleasure of driving�. As Philip Koter says “you don’t consume a product but the image you have of it�.

  
This perceptions are built in different [...]

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Case Study “On-line booking�

Casa Bloody Mary increases on-line booking with Sponsored links
www.casabloodymary.com and old Tudor style building recycled into a small hotel for national and foreign tourists and business people, which has 5 bedrooms, personal customer service and tourist information. It is located in Las Cañitas neighbourhood (Buenos Aires) and La Imprenta neighbourhood.
Room cost is between USD [...]

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Viral Marketing, some concepts + Chevrolet example

When we talk about viral marketing we are referring to the way we make a product responsible, and not a bounce effect, of a person talking to another about this product. And what this generates, is good to build the brand and helps in a positive way position the brand in the mind of the [...]

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Seth Godin lectures Google

Arrieta Publicado por Arrieta
14 de December de 2006
En Digital Marketing, Google, Seth Godin

The star of this video is  Seth Godin, guru and big shot, he wrote Permission Marketing, ideavirus and so many other influential books. Besides Seth founded Yoyodyne, a direct and interactive marketing agency that was acquired by Yahoo in 1998. He is one of the main promoters of entrepreneurship and marketing 2.0 before it was [...]

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Six reasons why search engines ignore your website

Goldy Publicado por Goldy
14 de December de 2006
En — Search Engine Optimization (SEO)

Is your website still not appearing in search results? There are several reasons why search engines could ignore your website.
1- Is the content of your website visible to the eyes of search engines?
Search engines use complex programs to read web pages. A webpage that is visually attractive for a user may not be for a [...]

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¿Why TheDigitalMarketingBlog? ¿Why marketing 2.0?

This blog appears as a need to express the new way we are doing marketing today.
Marketing as any other discipline immersed in the world today, is going through a transversal transformation process that covers all the areas.
Today we are living what many authors forecasted as a deep and disruptive change in the world, generated by [...]

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